Sunday 29 March 2009

The Daily Examiner continues to go downhill


The Daily Examiner continues to go downhill in its 150th year.
Which is a bit hard to do when you are in the middle of a rather flat Clarence Valley flood plain, but this newspaper is managing the feat.
Tabloid headlines, advertorials, articles which are nothing more than vehicles for product placement, pages in the first half of an issue which are so chocka with paid advertising that it is easy to miss the single news item - and now changes to its website which mean that local news is crowded out by interstate (dominated by Queensland) and international news.
These days if you want Northern Rivers news online then you'd be wise to link to anywhere other than APN newspapers.
It's no wonder that the Far North Coaster online magazine is becoming a popular read.
It fills a niche which Northern Rivers newspapers have obviously abandoned.

2 comments:

jagman14 said...

Of course you would push an online publication, you insepid little reptile, & of course you have done your research, or maybe not, for if you had, you would know, like I do, that 76.8% of the readership over 6o in the area that the Daily Examiner covers, do NOT have access to the internet! How clever do you feel now I wonder?
Further more, you failed to mention that this publication, which happens to be the first daily on the north coast, is number 1 in circulation, that;s not just on the northen beacheds that's Australia wide! but again I guess you have failed to research your childlike ramblings.
There is an old saying, if you have nothing nice to say, then keep your mouth shut, however, in your case try to use your brain just a little bit before you spout utter garbage.

The Daily Examiner has a dedicated team that do a great job, I wonder if you do?

Maybe you work for the packer empire, or maybe you are trying to impress someone enough to give you a job, good luck with that!

Petering Time said...

jagman14,

What have you been smoking, me old china?
"The Daily Examiner" is number 1 in circulation "Australia wide"?

Actually its average circulation numbers are in the vicinity of 5,571 Mon-Fri and 6,446 on Saturdays, with readership numbers coming in at between 15,000-15,000 for both weekdays and Saturdays respectively (I'm told that this figure is now nearer 17,000).

You'll notice the last set of figures are higher than those for circulation because more Clarence Valley people will read a passed-on newspaper than are willing to fork out a dollar at the newsagents.

APN's own website as well as Newspaper Works will give you this outline if you want to check.
What "The Daily Examiner" has done recently is lift its circulation growth rate which is currently 2.1%.
The large national newspapers all come in with weekly circulations figures at well over two and a half million.

As for Internet access in the Clarence Valley - according to good the very reliable ABS by 2006 51.6% of all Clarence Valley homes had access.

So next time you get hot under the collar and want to call me an "insepid little reptile" you might like to check your own facts(as I did with another North Coast Voices author who pointed me in the right direction to find the correct figures).