Carbon reduction labelling in the supermarket aisles?

Planet Ark has a new website devoted to its partnership with U.K. The Carbon Trust.

This new site is called Carbon Reduction Label and it invites Australian business and industry to join in a scheme to have products, including food and other grocery items, identified by their carbon footprint.

Planet Ark hopes to have the scheme running by 2010.

This type of labelling will assist shoppers to calculate the amount of greenhouse gases produced in the manufacture of goods and allow a more accurate calculation of an individual or household's total carbon footprint for each shopping trip.