Monday 4 July 2011

For no other reason than this political comment appears to be getting up Gerry Harvey's nose [video]




http://youtu.be/7ZSRLbRQVHk

The Sydney Morning Herald 4 July 2011:

MFC and GetUp! had planned to launched a 60-second television commercial targeting Harvey Norman, which is a major TV advertising client.
But the groups said the ad had been refused classification by industry body Commercials Advice - which provides classification and information to advertisers, agencies and production houses - on the basis that it might expose free-to-air TV stations to legal action.
The ad was due to be shown during this week's State of Origin rugby league decider.
GetUp! national director Simon Sheikh said the classification decision amounted to corporate censorship.
"The reason given to us for the refusal was that running the ad may expose networks to lawsuits from Harvey Norman, but this assessment is beyond [Commercials Advice's] mandate," he said in a statement.


Markets for Change
NoHarveyNo: How Australia’s largest furniture and electronics retailers is driving the destruction of our native forests.’: Executive Summary and Report
Commercials Advice (CAD) 2010 Commercial Television Industry Code of Practice

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